ลิ้มรสให้รู้ราก Taste from the root | ร้านลับสุโขทัย

Social Enterprise

We tell stories of life and culture through food, products, and creative projects to reconnect people with their own roots.

“Taste from the Root” is a space where food becomes a language of culture. We are a brand that believes in the power of storytelling through food not merely to fill the stomach, but to lead people back to their roots.

Roots that connect to the growers, the cooks, the keepers of knowledge to nature, and to ways of life that are slowly fading away.
We travel, collaborate with local communities to create menus and products, and document the stories of masters and their living traditions.

We believe that when someone tastes these creations and listens to their stories,they will discover a value far deeper than flavor itself. Taste to understand. Eat to remember your roots. Taste from the Root.

OUR
BELIEVE

We believe that...

“Food is the most accessible medium to reach people.”

Time and again, stories, ways of life, culture, and history have been passed down through flavors and the way food is placed on a plate not by force or memorization, but through the gentle act of tasting, sharing, and passing on from one generation to the next.

We are communicators...

who believe that communication has the power to make things better. Through photography, documentary films, community activities,
and product development, we work to solve problems and express genuine intentions and values through meaningful storytelling.

Taste from the Root...

is a space where these stories are expressed — through food.
This is why we dedicate our time each year
to traveling, exploring, and gathering knowledge,
creating new milestones that help preserve, continue, and evolve
the cultural richness of this land.

BRAND STORY

We are Brand Communications Specialists who believe that communication has the power to create meaningful change and make things better.

We use various communication tools including photography, documentary films, activities, and product development to address challenges and convey each brand’s true intention and values.

Our work is rooted in a co-creation approach, collaborating with brands that share the same values those who work closely with communities and care deeply about the Triple Bottom Line: Profit, People, and Planet.

Taste From The Root is a brand of communicators
who tell stories through various forms of media and creative tools.

We are a Social Enterprise dedicated to creating change and fostering development through collaboration with people who share the same beliefs and purpose.

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OUR PROJECT

This is our communication initiative dedicated to preserving, continuing, and evolving stories of culture, lifestyle, and wisdom connected to food. These projects are created both through collaborations with various brands and through our own independent works. We hope they will benefit future generations, inspire others, and serve as a living archive of knowledge to be passed down from generation to generation.

We collaborated with Khao Thammachat, a rice brand based in Phan District, Chiang Rai, to tell the story of a group of rice growers who believe that “good rice must come from the field.”

This project took shape as a feature-length documentary film, capturing the collaborative effort of the Samarnmit farming community — from cultivation, care, and harvesting to milling and marketing at a small community rice mill located at the heart of their village.

In addition to the documentary, we are also preparing a Photo Book that portrays the idea of growing good rice in the way that best suits each land.

We hope both works will serve as a source of inspiration and a ripple of change, proving the strength and spirit of ordinary people who believe that transformation can begin with just a single grain of rice under the name Khao Thammachat.

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Rice purchasing channels

The toddy palm masters of Sukhothai are fading away…
This is why we created this project — to document and preserve the stories of the last toddy palm artisans of Sukhothai.

As the crisis unfolds, these masters continue to uphold their unique traditional methods, the origin of Sukhothai’s signature flavor “Toddy Palm Sugar with the Scent of Wood Smoke.”

In this project, we began with field research and data collection, which later led to the development of various toddy palm sugar products.
The knowledge gathered through our collaboration with the villagers of Ban Pom community, Khiri Mat District, Sukhothai, became the foundation for creating a Photo Book a work we hope will both inspire people to understand toddy palm sugar more deeply and serve as a practical guide for future generations, as the masters of today slowly disappear with time.

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Sugar purchasing channels